The Packaging Factory/Mummy and Me is proud to present the Peter Rabbit Naturally Better baby care range. This stunning range contains mild and gentle skin formulations containing only the purest natural ingredients. We guarantee that these products are totally free from any harsh additives and chemicals.

Well known for their work in the cosmetics and toiletries industry, The Packaging Factory has signed a deal with The Copyrights Group to launch a range of infant toiletries as part of the Peter Rabbit Naturally Better initiative. This development, part of the World of Beatrix Potter licensing programme, was launched in 2007 and is backed by a social responsibility charter.

We want the Naturally Better range to add value for consumers and retailers alike, in offering various product ranges which are ethically and environmentally friendlier as well as being formulated in such a way that addresses consumer concerns.

Media Coverage

A comprehensive media campaign launched in June 2008 and runs until the end of the year. Coverage includes the following:-

• Magazines - 12 publications: Circulation of 1.7 million / Reach of 5.1 million.
• Print Media - 3 titles: Circulation of 2.3 million / Reach of 6.9 million.
• Radio - 14 regional stations: Reach 2.5 million.
• TV - 1 channel - SKY: Reach 120 million!
• Online - 8 pieces: 26.6 million unique users.